Our symbols: A story of Hope
The first time Anja Lovén, the founder of Land of Hope, saw an abused and famished so-called witch child wandering the sandy streets of a Nigerian village, her heart was broken. And while Land of Hope can trace its origins back to this experience, the story of Land of Hope is not a story of heartbreak or disaster.
Rather, it is a story of passion and the will to fight for children. It is a story of an unyielding belief that given patience and trust, anybody can have a positive impact on their community. It is a story of a fierce fight against superstitions and their sometimes horrifying consequences. And of course, it is, above all, a story of hope.
With our visual identity, we have incorporated our most important messages, beliefs and characteristics into one recognizable identity. The 10 symbols in our logo all have an inherent message related to our work, representing our story of hope.